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Birch Rock Camp (BRC) is an all boys sleepaway camp in Waterford, Maine. BRC wanted a complete website redesign using wordpress that would improve readability, organization, functionality, and optimization.

Readability & Organization: I improved the navigation structure and content assembly to ensure visitors can easily find what they are looking for. This was achieved through planning the site’s information architecture (features, user needs, sitemap, testing and wireframes) and by focusing on the core audience’s most frequently asked questions and needs.

Functionality: BRC’s previous website behavior and structure was slowing down loading time, making users less likely to explore their website . To improve this I optimized images, leveraged browser caching, enabled compression, minified files, etc.

Birch Rock Camp